| Solution
While herders are poor, they have abundant resources:
yaks. By sourcing yak fiber directly from them to produce
luxury textile products, it is possible to create a
sustainable source of income. The products can be positioned
as exotic, high quality, and socially conscious.
SHOKAY, the Tibetan word
for yak down, is a for-profit social enterprise that
aims to provide a steady source of income to marginalized
communities in China by bringing Shokay yarn, and luxury
scarves and throws to the international market. Shokay
is a yak down fiber recognized by fiber experts to be
comparable in softness and warmth to cashmere. Our value
proposition is to introduce an exotic, high quality
and socially conscious fiber to consumers who value
luxury with a story.
Visit us at www.shokay.com
to see our products
|
